Hi, I\u2019m Karen.<\/strong> AOK started the same way most good ideas do: at my kitchen table, with sketches, a cup of tea, and a small boy who inspires everything I create. After years designing for brands across the UK, I wanted to build something of my own \u2014 something kinder, softer, and made with the same care I put into clothes for my own child.<\/p> Every AOK piece is designed by me in London, made from 100 % organic cotton<\/strong>, and printed using low-waste, planet-friendly processes<\/strong>. I choose colours that feel playful, uplifting and modern, and I focus on designs that make little humans feel confident, cosy and absolutely themselves.<\/p> Thank you so much for supporting a small, mum-run business. Karen x<\/strong> Hi, I\u2019m Karen.<\/strong> AOK started the same way most good ideas do: at my kitchen table, with sketches, a cup of tea, and a small boy who inspires everything I create. After years designing for brands across the UK, I wanted to build something of my own \u2014 something kinder, softer, and made with the same care I put into clothes for my own child.<\/p> Every AOK piece is designed by me in London, made from 100 % organic cotton<\/strong>, and printed using low-waste, planet-friendly processes<\/strong>. I choose colours that feel playful, uplifting and modern, and I focus on designs that make little humans feel confident, cosy and absolutely themselves.<\/p> Thank you so much for supporting a small, mum-run business. Karen x<\/strong> We design with kindness at the heart of everything \u2014 kindness to kids, to parents and to the planet.<\/p> Every AOK piece is printed on 100 percent organic cotton because little humans deserve softness without compromise.<\/p> Everything is made to order to avoid overproduction. No stockpiles, no landfill, no waste.<\/p> All graphics begin as hand-drawn ideas created by a UK mum with twenty years in kidswear design.<\/p> Clothes should feel good, wash well and be loved for as long as possible. Comfort and play come first.<\/p>"},"textColor":{"id":121577733,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":120284420,"value":null},"title":{"id":120284421,"value":"Our Values"},"backgroundColor":{"id":120284423,"value":"#{feature.background.color}"},"padding":{"id":120284427,"value":"6"},"fullWidth":{"id":120284428,"value":"0"},"fullBackgroundColor":{"id":120284429,"value":"#{feature.fullBackground.color}"},"published":{"id":120284430,"value":"1"},"conditions":{"id":120284431,"value":"[]"},"direction":{"id":121577725,"value":"column"},"textColor":{"id":121577726,"value":"#{feature.text.color}"},"buttonText":{"id":121577727,"value":null},"copy":{"id":121577728,"value":" We design with kindness at the heart of everything \u2014 kindness to kids, to parents and to the planet.<\/p> Every AOK piece is printed on 100 percent organic cotton because little humans deserve softness without compromise.<\/p> Everything is made to order to avoid overproduction. No stockpiles, no landfill, no waste.<\/p> All graphics begin as hand-drawn ideas created by a UK mum with twenty years in kidswear design.<\/p> Clothes should feel good, wash well and be loved for as long as possible. Comfort and play come first.<\/p>"},"template":{"id":121577729,"value":"feature"}}},{"id":4820382,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"padding":{"id":120284466,"value":"6"},"spacing":{"id":120284467,"value":"64px"},"font":{"id":120284468,"value":"#{newsletter.title.font}"},"title":{"id":120284469,"value":"Don't miss out."},"copy":{"id":120284470,"value":"Don't miss out on the latest product launches and updates. Sign up to our newsletter"},"stacked":{"id":120284471,"value":"0"},"backgroundColor":{"id":120284472,"value":"#0000"},"textColor":{"id":120284473,"value":"#{newsletter.text.color}"},"primaryActions":{"id":120284474,"value":"0"},"formBorderRadius":{"id":120284475,"value":"#{form.border.radius}"},"buttonBorderRadius":{"id":120284476,"value":"#{button.border.radius}"},"borderRadius":{"id":120284477,"value":"#{newsletter.border.radius}"},"mailingList":{"id":120284478,"value":48397},"template":{"id":120284479,"value":"newsletterSubscribe"},"fullWidth":{"id":120284480,"value":"0"},"fullBackgroundColor":{"id":120284481,"value":"#{newsletter.fullBackground.color}"},"published":{"id":120284482,"value":"1"},"conditions":{"id":120284483,"value":"[]"}}}],"properties":{"title":{"id":120284338,"value":"About"},"isStorePage":{"id":120284339,"value":"1"},"ogImage":{"id":120284340,"value":"https:\/\/images.podos.io\/bamceqxxckoysnysguuk3gx3lulhawhc6q3vhraz5crtkxpe.png.png?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":300487,"edited":true}
I\u2019m a mum, a kidswear designer of 20 years, and the founder of AOK London.<\/p>
It means more than you know.<\/p>
Founder, AOK London<\/p>"},"textColor":{"id":120286809,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":120284384,"value":null},"title":{"id":120284385,"value":null},"backgroundColor":{"id":120284387,"value":"#{feature.background.color}"},"padding":{"id":120284391,"value":"6"},"fullWidth":{"id":120284392,"value":"0"},"fullBackgroundColor":{"id":120284393,"value":"#{feature.fullBackground.color}"},"published":{"id":120284394,"value":"1"},"conditions":{"id":120284395,"value":"[]"},"direction":{"id":120286801,"value":"column"},"textColor":{"id":120286802,"value":"#{feature.text.color}"},"buttonText":{"id":120286803,"value":null},"copy":{"id":120286804,"value":"Hello!<\/h2>
I\u2019m a mum, a kidswear designer of 20 years, and the founder of AOK London.<\/p>
It means more than you know.<\/p>
Founder, AOK London<\/p>"},"template":{"id":120286805,"value":"feature"}}},{"id":4820379,"type":"row","published":1,"size":{"x":12,"y":0},"order":1,"items":[{"id":4864673,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":121561292,"value":null},"copy":{"id":121561293,"value":null},"media":{"id":121561294,"value":"image"},"image":{"id":121561295,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/cd7onvqnzojn3acbtfdhxdrpyvgilfjeiiiddiz2enndhagm.jpeg.jpg?w=auto&h=auto&fy=0.43133659991799\",\"alt\":\"\"}"},"video":{"id":121561296,"value":"#{video.default}"},"autoplayInBackground":{"id":121561297,"value":"1"},"titleSize":{"id":121561298,"value":"1"},"overlay":{"id":121561299,"value":"1"},"href":{"id":121561300,"value":"#"},"borderRadius":{"id":121561301,"value":"#{image.border.radius}"},"overlayOpacity":{"id":121561302,"value":"0"},"overlayColors":{"id":121561303,"value":null},"overlayDirection":{"id":121561304,"value":"90"},"padding":{"id":121561306,"value":"6"},"fullWidth":{"id":121561307,"value":"0"},"fullBackgroundColor":{"id":121561308,"value":"#fff0"},"published":{"id":121561309,"value":"1"},"conditions":{"id":121561310,"value":"[]"},"ratio":{"id":121561311,"value":"short"},"template":{"id":121577730,"value":"pod"}}},{"id":4865110,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":121577731,"value":"2"},"html":{"id":121577732,"value":"Kindness First<\/strong><\/h3>
Organic Always<\/strong><\/h3>
Low Waste, Big Impact<\/strong><\/h3>
Designed With Heart<\/strong><\/h3>
Made For Real Life<\/strong><\/h3>
Kindness First<\/strong><\/h3>
Organic Always<\/strong><\/h3>
Low Waste, Big Impact<\/strong><\/h3>
Designed With Heart<\/strong><\/h3>
Made For Real Life<\/strong><\/h3>